PRODUCT DESIGN

Team project | Manager
5 months (2022)

BRIEF

In the context of compact living through inter-connected design of our products, services and experiences, offer tangible ways to respond to the rising cost of energy. Help people take sustainable actions that are easy and best fit into their daily lives.

MY CONTRIBUTION IN THIS PROJECT

Guiding the project vision, I have overseen planning, task delegation, and execution among team members.

Fostering harmony within the team of diverse cultures

Streamlining design process between UX and product team members along with conducting design thinking workshops with the team.

I was also involved in handling communication with our partner, Electrolux, translating stakeholder visions into actionable project tasks.

My role also extended to defining robust research strategies, including user interviews and observations.

Hands-on in crafting information architecture, user flows, wireframes, and UI designs.

Additionally, I create both physical and digital mockups for rigorous user testing, ensuring the validation of concepts for further development.

Extracting keywords from brief to find more relevance

Recognising the collective nature of this team project, I grasp its significance on a global scale. The project gains added importance considering the widespread impact of energy price hikes, the repercussions of the COVID-19 pandemic on numerous businesses, and the subsequent Ukraine and Russia conflict.

Immersing the team into the project

My goal was to create a meaningful impact with this project, so I made it a priority to cultivate a strong sense of empathy within the entire team. To achieve this, I extracted keywords from the project brief and assigned the team to conduct online research, observations, and engaging conversations with friends and family on relevant topics.

To kick off the project on a positive note, I encouraged team members to personalise their involvement by choosing their own smileys on the Miro board depicted below. This approach aimed to infuse a sense of fun and personal connection from the outset of our collaborative efforts.

Drawing patterns around facts and data

This approach significantly facilitated our team's seamless immersion into the project, transforming us into experts in our respective topics through thorough research. This process allowed us to uncover our individual interests within the project, contributing to sustained team motivation. With a wealth of data at our disposal, we transitioned to the next phase of sense-making.

Our first step involved summarising information into key sentences, leading us to construct an affinity map. By identifying common patterns from these key sentences, as illustrated below, we were able to visually organise our insights and lay the groundwork for informed decision-making.

However, this approach didn't yield concrete results, leaving us uncertain about the direction we were heading. The team experienced confusion and demotivation, prompting me to have a quick conversation with Weijia, my co-manager. Together, we decided to explore a new research tool called the "Problem Tree" to inject fresh insights and clarity into our project.

Garden of problems

Intrigued by the concept, I envisioned a way to infuse enthusiasm into our synthesis workshop, ensuring ongoing team motivation and productivity. To achieve this, I introduced a playful template I named the "Garden of Problems." Here, we labeled the leaves as "effects," the trunk as "problems," the roots as "underlying causes," and the fruits as the "emotions" of people. This creative approach not only heightened engagement but also provided a novel perspective to our synthesis process.

This process greatly helped us in categorizing the above insights and discerning patterns. In conclusion, we were able to identify the overarching issues prevalent in today's world. The findings were remarkably surprising to the team, and collectively, we resonated with them on a deep empathetic level.

“Users lack awareness in their habits and lack motivation to change their habits.”

User research protocol

To gain deeper insights into users' habits and the motivations behind them, we initiated user interviews. I promptly crafted a user interview protocol, precisely defining our target audience. Subsequently, we meticulously planned the logistics for the interviews, selected appropriate venues, and began screening users to enhance the efficiency of the interview process.

Problem we want to solve

Want to reduce the consumption of resources in our daily lives.

Questions we need to answer

How to encourage minimalist habits/behaviours ?

How to make daily tasks less burdensome (playful aspect) ?

How to make daily life less expensive ?

Assumptions on the product or service

A product/ service that gives eco friendly habits.

Research Goals

Understand what's pushing people away from minimalism ?

Understand what's pushing people away from being sustainable ?

Research Questions

Understand people habits at home, the needs of energy

Understand ways people organise their everyday life around food consumption, clothes care, home wellness and interior.

To the field in users shoes

In addition to interviews, we seized the opportunity to conduct observations within the homes of our target users, providing valuable insights. This firsthand experience deepened our understanding of compact living and illuminated potential challenges that we might encounter.

Empathy map workshop

As our understanding deepened, the driving forces behind global urbanization became clearer. With over 60% of the younger population gravitating toward urban areas and rising prices prompting a shift to more compact housing, the trend towards reducing living space became apparent.

We conducted a total of seven interviews spanning various age groups, from 18-year-olds to senior citizens. To distill the insights gained from these interviews, we embarked on the synthesis process. Our goal was to create a persona that effectively communicates user experiences, sharing their pains and gains with our partners, Shreya and Mathieu from Electrolux.

To craft this persona, we leveraged the empathy mapping UX tool, systematically identifying user pains, gains, and motivations. This strategic approach ensures a comprehensive and nuanced understanding of our users, aiding in the development of solutions that truly resonate with their needs.

"It is difficult to be sustainable because there is no way to do it"

GAINS

Achieve sustainable goals

Being mentally stable to make me more self sufficient

Breath fresh air

Find means to be more hygeinic

PAINS

Struggling to consume less water

Struggling to consume less electricity

Struggling to take care of indoor plants

Difficulty to keep the place tidy

Ashamed to invite friends

Insight Matrix

We've gathered significant insights from the "problem tree," shedding light on users' lack of awareness in their habits. Building upon these findings, the team has identified recurring patterns from the interviews. It's become apparent that certain issues are interconnected; for instance, users unknowingly increase energy consumption by taking long, hot showers during winter. Recognizing these correlations, we took the next step and developed an insight matrix. This tool allows us to score and comprehend the key factors contributing to major problems for the users.

By now we have the major insights from ‘problem tree’ that speaks about users lack of awareness in their habits and now we also have these insights from the interviews and by now the team could already imagine many point repeating and the causes for the problems are interlinked with each other (example: users take long hot showers during winter unknowingly increasing the cost of energy consumption). So we further decided to create an insight matrix to score and understand what are the things that causes major problems to user.

Problem Statement

"We have observed that the user is struggling to consume less resources due to lack of awareness in their habits. Thus they pollute and feel guilty for the environment along with financial stress."

How can we make people in their 30’s living solo in compact home aware of their habits and empower them to do something to achieve greater self sufficiency and reduce the financial burden on them for their wellbeing?

+7

User
interviews

+15

Design
workshops

+6

Analysis
Tools

+43

Coffee
cups
Please don't hesitate to contact me to know more :)
designer.abdulhadi@gmail.comLinkedIn+33 (0)7 58 01 23 51
FUTURE VISION 2030
SIX MONTHS 2023
USER RESEARCH / INTERACTION DESIGN / PROJECT MANAGEMENT
TEAM PROJECT
LEAD EXPERIENCE DESIGNER

In the context of compact living
through inter-connected design of Electrolux products, services and experiences, the brief was to offer tangible ways to respond to the rising cost of energy and help people take sustainable actions that are easy and best fit into their daily lives.

Project
Contributions

Guiding the project vision, I have overseen planning, task delegation, and execution among team members.

Fostering harmony within the team of diverse cultures

Streamlining design process between UX and product team members along with conducting design thinking workshops with the team.

I was also involved in handling communication with our partner, Electrolux, translating stakeholder visions into actionable project tasks.

My role also extended to defining robust research strategies, including user interviews and observations.

Hands-on in crafting information architecture, user flows, wireframes, and UI designs.

Additionally, I create both physical and digital mockups for rigorous user testing, ensuring the validation of concepts for further development.

Contact me to
request case study :)

LINKEDIN RECOMMENDATIONS
Abdul Hadi portfolio 2025
Coming Soon
Please don't hesitate to contact me to know more :)
designer.abdulhadi@gmail.com+33 (0)7 58 01 23 51
CADILLAC
SIX MONTHS 2016
INTERIOR SEAT DESIGN / POLYGON MODELLING
TEAM PROJECT
DIGITAL DESIGNER

During my time at General Motors
I was working remotely with Cadillac North America interior design team.Here, I was involved in creating 3d mockups for Cadillac ATS 2019 front seat. This experience has helped me develop skill in 3d polygon modelling and visualisation.

Contact me to
request case study :)

LINKEDIN RECOMMENDATIONS
Abdul Hadi portfolio 2025

H

E

L

L

O

!

I

A

M

A

B

D

U

L

H

A

D

I

A

M

U

L

T

I

D

I

S

I

P

L

I

N

A

R

Y

D

E

S

I

G

N

E

R

P

A

S

S

I

O

N

A

T

E

A

B

O

U

T

T

E

C

H

N

O

L

O

G

Y

,

M

O

B

I

L

I

T

Y

&

S

H

A

P

I

N

G

F

U

T

U

R

E

H

U

M

A

N

E

X

P

E

R

I

E

N

C

E

S

.

[ PORTFOLIO 2025 ]

PROJECTS

PROJECTS

ABOUT ME
ABOUT ME
[ ABDUL HADI PORTFOLIO 2025 ]
DESIGNER.ABDULHADI@GMAIL.COM
+33 (0)7 58 01 23 51
Open Resume
Open Resume
abdulhadi.design
[ LOADING ]
[ CLICK TO START ]
abdulhadi.design
[ LOADING ]
[ TAP TO START ]